TheVibe’s ambient visual slow punch to the heart.
About 400,000 years ago, humans learned to wield mastery over one of the primary elements, fire. This blip in our evolutionary radar radically changed the way we lived. Though the primary influence was on our diets, because we could now cook food, a bigger chain of events unleashed via causality. “Stories told by firelight put listeners on the same emotional wavelength.” Fire allowed us to extend the day and empowered people to dig in to their imaginations and tell tales, rather than merely focus on daily struggles. We had found our first window in to a brave, new world – one that was limited by nothing – not fright nor fight nor flight – a world made boundless by our imaginations.
Stories. They’ve almost always have had a beginning, a middle and an end. Visual. You see and experience this particular order of events, sometimes jumbled for effect to end up feeling a bunch of things. Usually, there’s a lot of information that’s riddled with obstacles, punctuated by choices and heavy on the consequences that makes the whole ordeal, worth it. Somebody acts, others react and soon enough, this somebody dies or saves the day. Happy or sad. You are made to understand and then, feel.
Ambient programming, on the other hand – takes a different skew. It starts off aiming for your heart and works its way to your brain, but still there is a story being told.
MOVING IMAGES is one of TheVibe‘s ambient verticals that aims to make you feel rather than think. A photograph is one single frame captured in an instant, frozen in time. A moving image runs on 24-25 frames per second. Motion artists and filmmakers realised quickly that the mind could be tricked into the illusion of movement; the perception of motion. Fall below this threshold and your brain perceives a series of discrete images displayed one after the other. Go faster and voila, you have motion pictures a.k.a moving images.
New digital capture and projection technologies have replaced film and higher frame rates have suddenly become practical and economical. As screens shrink and walk off of walls and onto your face, all the audio-visual triggers that tell our brains that motion is an illusion soon begin to dissolve. With the advent of Augmented Reality, pictures are going to run loose among us and we’re going to be able to interact with a sentience that we’ve never encountered before. Titans everywhere strive everyday, even as we engage, to create an experience that is indistinguishable from the regular world. So that some day, real soon, the illusions we conjure up on screens and in our minds, as we sit flooded by shafts of light in flickering pits of darkness, will run into our living rooms and tell us that we need to pack our bags.
The world is on a journey to figure out new ways to tell deeper, grander stories and by blending interactive digital elements into our everyday surroundings we hail the advent of a new kind of fire, one that burns bright under a technology of one-on-one personalised interaction and not limited by passive viewing as it has been and is mostly, today. TheVibe has ventured into the Lower Himalayas, covered the Mumbai Monsoon, mapped the entire nation of Hungary and were one of the first few to chronicle daily life in Shangri La, Bhutan all under the spectrum of our moving images tab. We take ambient visuals that are high on mood, strong on pause and easy on the backstory to give you an experience like no other. So that one day, when technology comes calling and the world scatters for content to plug into the very many clever fireplaces we have invented – we are there ready and roaring to go. This week we take you on a journey over Bagan, Burma where the old continually holds a tango with the new.
Moving Images Links:
1. Lower Himalayas
2. Hungary
3. Bhutan
4. Mumbai Monsoon
Contribute with your Vibe: Help us discover new stories! If you have a story you wish to share, or know anyone who does, reach out to us at [email protected]
Get in touch: Write to us at [email protected]
Note: TheVibe’s ambient visual catalogue is best suited for hospitality, health and wellness, travel and aviation industries + commercial and social lounges; OOH + POP outlets et al.